Marketing Manager

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Develop Marketing strategies for the Channel that meets corporate requirements as well as articulates the relevant strategies for each of the Channel’ brands

Ensure buy-in to strategy across the Channel covering all platforms, particularly with managers and units’ heads and that relevant elements of the strategy are fully communicated and updated.

Review the Channel’s content and marketing strategies including positioning of the channel against competition, and defining target audience and ensure they are consistent with the Corporate content and marketing strategies

Utilize marketing research analysis to define audience’s viewing habits, needs and expectations

Coordinate between channel marketing and Commercial functions to define branding strategy and agree on the channel marketing strategy

Ensure the existence of proper setups for the channels marketing manager to coordinate with sales agent to enable effective marketing of the channel

Monitor the Channel’s monthly audience performance ( rating and market share) and coordinate with the channel’s SSD about means for improvements

Monitor all channels related sales performance and commercial issues that may arise and advice related managers on means to improve advertising performance

Lead a structured and focused client development campaign to bring new advertising leads to the channel’s platforms and convert them to sales to meet relevant targets

Coordinate with commissioned external agencies

Marketing management experience

Marketing experience in the Arab world

Hands on experience of a wide range of marketing techniques and concepts

Experience in Media and TV production 

Experience in Production best practices

Experience in understanding and developing production strategies in reference to the Channel's targeted audience behaviors, characteristics & trends, and competition 

Experience in ideas, scripts & all content assessment

Hands on experience about publicity programs, copy writing, media habits research, media planning and media buying

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